Us: Millions of members strong grassroots organization fighting to protect Social Security and Medicare, keep utility costs low for consumers, fight fraud and ID theft, make sure that the voices of the 50+ are heard in Congress, and more.
You: Social media savvy graphic designer who loves the daily news game, knows the 20% rule inside and out, changes their Facebook cover photo on the go, and can help tell the story of our advocacy work in a compelling, multimedia way.
Five things we can’t live without:
*Photography and video experience
*An awesome portfolio
*Bachelor’s degree and 3+ years of graphic design experience
*Ability to create Facebook cover photos, share graphics, and gifs from your phone, laptop, or even your parent’s old PC
*Social Media Presence (send us the links!)
You should message us if:
*You want to make a difference in the big battles around Social Security, Medicare, utilities, fraud, and more.
*You love using visuals and video on social media to influence policy decisions
*You’ve checked out @AARP and @AARPAdvocates and Facebook.com/AARPAdvocates and think you can meet our tone while upping our game
Here’s how to submit your resume: https://recruiting.aarp.org/psc/HCMPRD/EMPLOYEE/HRMS/c/HRS_HRS.HRS_APP_SCHJOB.GBL?Page=HRS_APP_SCHJOB&Action=U&TargetFrameName=None
But feel free to drop us a line at firstname.lastname@example.org with your portfolio or other supporting materials – we can’t wait to hear from you!
If you’ve been following Create the Good on Facebook, then you might notice something different…
Don’t see it?
Hint: It’s the Like count!
Create the Good (CTG) uses its Facebook Page to build relationships with its audience and connect them to volunteer opportunities available on CTG and in their local neighborhoods. That’s why we’re beyond thrilled that CTG has grown a network of over 20k fans to date! It means spreading the word about giving back to even moar people!
We talked to Jen Martin, manager/Admin of the CTG Page, on how CTG built its fan network. A key theme that Jen mentioned is experimentation. It’s all about trying new and different things for your Page, finding out what works, and investing in what works. Her overall insights were valuable, and they could be valuable for you as you grow your Pages too! Check ‘em out below:
- Think social media marketing tools, like Facebook Ads Manager
Facebook Ads Manager was key to helping Create The Good grow its presence on Facebook. Jen ran a variety of different ads via Ads Manager: ones with the logo, ones without the logo, ones on the right side of your News Feed, ones targeting Page fans, ones targeting not-Page-fans. Jen also used Power Editor. You name it, she did it. A diverse ad campaign such as the one above can help any Page Admin find the ad that works the best and leverages the best results - like an increase in engagement and overall Page likes.
- Create engaging posts: Ask questions & post awesome pictures
It’s important to keep your current fans engaged - it’s what keeps them around and it’s what makes a prospective fan stick to your Page. Have a conversation with them. Share news and interesting articles with them. Share your original content with them and ask them a question about it. Most of all, post interesting photos that’ll catch their eye.
- Experiment with time
Last but not least, experiment with time. Post your content at different times of the day and on different days of the week, and see what times your fans engage with you the most. Once you find that particular time, use it! Jen found that 11:00pm ET, as well as weekends work best for the CTG audience and engagement has increased ever since.